Product Copy Writer

Chennai   |   Full time

ABOUT US :


Starting from 2014, Pickyourtrail is on the constant quest to help folks discover the magic of travel through the logic of tech. At Pickyourtrail our aim is to help folks discover the magic of travel through the logic of tech. When you use Pickyourtrail to create, customize and book trips, great care goes into replicating the adrenalin rush and sense of control of self-planning. At the same time, we ensure that technology does all the heavy lifting - personalization, curation, booking, remainders, on trip recommendations. The end goal - give you that hassle-free trip that you worked so hard year long. With 180+ star troopers unrelentingly working towards the one end goal — to give you that hassle-free vacation that you worked so hard for all year long, Pickyourtrail takes pride in its significant upward growth trajectory — a whopping 80% year-on-year. From cradle to now, Pickyourtrail has enabled 10,000+ travelers from across 15 countries to plan and experience their dream vacation. As per Google and BCG’s survey on Travel Trends, Pickyourtrail in current industry terms is the benchmark for customer delight.

You will work with an amazing, data-driven marketing team who own the lead funnel of Pickyourtrail. Attracting site traffic, converting this traffic into leads and coming up with strategies to nurturing these leads into potential customers will be part of your everyday job. 


WHAT WILL YOU DO?


Your typical day at work includes catering to copy requests from the product team from description copies for destinations, product catalogue to curating catchy mobile app content. You will provide ideas and content for marketing-led initiatives like Google ads, paid posts, etc. Improving the overall flow of content on the website and mobile app and taking up active projects and campaigns will keep your day jam-packed.


SKILLS REQUIREMENTS

  • 4+ years of writing experience

  • You come with significant expertise in writing quality content for a product- or service-based company.

  • You're willing to push the boundaries to help establish a unique identity for the product in the market through content-led initiatives.

  • You can independently lead the assigned tasks.

  • You don’t mind having pets around at the workplace

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